Here's a conversation that does happen...

You know that awesome song from the 90’s? Yeah.. the one that goes like… were in the video they… and… Oh yeah that line was so legit. We should bring that one back!

So we’re big fans of Burberry (that international clothing brand based out of London). Not because their clothes are expensive (we’re talking really expensive) or even because their style is hugely different from the other brands.

You get that feeling when you watch something that’s...almost there… but not quite. That character seems pushed. The interview is a little stoic. The talent is over exerting themselves. We’ve heard it said a lot. Man; it just feels forced. Ever been there?

You can’t ignore the rise of content creators online. It’s like the Great Wildebeest Migration in the Serengeti, except it’s a stampede onto digital platforms. Slowly but surely, media houses are making the most of the digital space. Are we doing a “mushe” job here. Or is there some “washaya nonsense” going on.